Our Story

At All In, we believe that powerful storytelling is the key to meaningful engagement. Our journey began with a simple mission—to craft compelling content that speaks directly to your audience's needs. With a team of passionate creators, strategists, and innovators, we help brands establish authentic connections, drive engagement, and make a lasting impact.

Shane Mcelroy

Meet the founder of All In Practice Growth, Shane McElroy, a dynamic force in the dental and medical marketing scene! With a flair for creativity and a passion for all things dental, Shane has made a name for himself as a go-to expert in the industry. He combines sharp business acumen with a knack for innovative thinking.

Previously, Shane was in a dual-role as the Director of Marketing for the Americas and the Director of Sales for Corporate and Government accounts at ZimVie Dental (formerly Zimmer Biomet Dental), Shane has a talent for launching exciting new products, creating engaging marketing programs and building strong teams that thrive together. He’s known for his clever strategies that not only cut costs but also boost brand visibility, all while having fun in the process!

His journey through various leadership roles over the last two decades, he has been marked by his ability to inspire teams and drive success, making him a beloved figure in the dental community.

When he’s not busy transforming dental practices, you can catch Shane hosting the All-In Practice Growth Podcast, where he interviews fascinating guests from the dental and medical world and beyond, sharing insights and stories that keep listeners entertained and informed. With thousands of downloads from around the globe, his podcast is a must-listen for anyone in the industry.

An enthusiastic national and international speaker, Shane loves to share his knowledge on topics like digital marketing and patient engagement, captivating audiences with his energetic presentations. Always on the lookout for new ideas, he’s dedicated to helping dental professionals grow their practices and enjoy their journey along the way.

With his unique blend of expertise, charisma, and a love for the dental field, Shane McElroy is truly a standout personality, making waves and inspiring change in industry!

The All In crew has been phenomenal for us! We have worked with other marketing agencies who promised the world, but didn’t deliver. All in made it fun and easy, not to mention our social media, where we have really struggled, is on fire! We couldn’t be happier

Tina Bailey Business Manager Owasso, OK

The team at All In Practice Growth just gets it! They make the best content and make social media and digital marketing, not just effective and engaging, but also fun for the team. On top of that, I am not sure anyone understands dental and medical education better than ALL IN! I give them my highest recommendation!

Ken Varner Global Director of Medical Education ZimVie Dental

" All In Practice Growth are mavericks and masters of content! The understand dentistry and surgery already, so we didn’t have to go through the painful process of explaining things over and over. Our social media and digital marketing is firing on all cylinders, now. All In has changed our practice forever! "

Dr. Heath Coleman, Dentist, Tulsa, Ok

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